The Desire for Consumption

how do i engender the desire for consumption in my daily thoughts realities choices and modes of being in this 21st century world, my REALITY?

to make it simpler, how do i enact the desire to be what i consume, every day?

this essay on Harun Farocki: http://www.frieze.com/issue/article/regarding_history/

"His emphasis on the instrumental uses of visuality runs counter to the formalist insistence on the sanctity of the image and disinterested nature of visual pleasure. "

Found through 16 Beaver seminar "Something Becomes Visible": http://www.16beavergroup.org/farocki/bibliography.htm